Verticals, also called micro dramas or vertical reels, are short form video series produced in a 9:16 aspect ratio. Intended to be watched on your phone, episodes typically last 1-5 minutes with the full series being 60-80 minutes. Often compared to bite-sized soap operas, verticals feature attention grabbing, quickly paced, and over the top story lines that cater to “TikTok” style viewing: quick consumption with swipe based engagement.
